If you are just starting out with a shiny new website then this guide is the one for you! Teamed up with my SEO Checklist you will be smashing this SEO malarkey out in no time!
WHAT IS SEO
SEO stands for Search Engine Optimisation (Optimization if you are in the states) and in the words of Wikipedia:
"Search engine optimsation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results - often referred to as 'natural', 'organic', or 'earned' results."
So what does this mean, well it means that without taking care of these processes no one is going to ever find your website on Google.
By taking care of the SEO on your website you will increase your website rankings, being higher up the search results on Google means more people will find your stuff! It sounds simple, but there are quite a few different factors that are included in the SEO term and I am going to cover the basics of those in this blog.
Why is SEO so important for your website?
To keep it simple, SEO is extremely important for the long-term success of your website. If you want your website to naturally generate traffic without you having to promote it on social media every day, then you need to pay attention to your SEO.
You can’t rely on constant promotion to generate traffic. You need your website to generate traffic on its own to bring you quality leads. Otherwise, what is the point of having your website?
How does SEO work?
No one really knows!!!
How long does SEO take to work?
There is no one generic answer to this question, it highly depends on how hard you work, how niche your project is, and a load of other factors. On average you can see improvements in your website's SEO in as little as 2 weeks and some can take as long as 2 years.
SEO Rules for 2022
Now that you understand the basics, it's time to cover some of the most critical SEO factors but it is worth bearing in mind, that Google is CONSTANTLY changing its algorithm so my list might be outdated before you know it!
Content is Key
There are so many factors to your SEO but the content is one of the most important ones. Google wants to see users visiting your site and spending time on their consuming your awesome content. Whilst keywords are still very important to your web page's structure, the context of those keywords matters more. Google crawlers now analyse the context and look for related secondary keywords that share the searcher's intent.
Metadata is next...
Metadata is the titles and descriptions on each of your pages, shown in the search results. The metadata shows the viewer what they can expect from your landing page.
Making sure this metadata is up to date and includes relevant but not repetitive keywords, keep it short - around 160 characters and be clear about what it is you have to offer.
User experience (UX) plays a really big role in how Google ranks your website. Your site MUST be easy to navigate to ensure users find what they are looking for with ease. Use navigation menus, drop-down menus, and a site search to improve your UX. Site speed will also play a big part. You have a whopping 7 whole seconds to convince a user that your website has what they are looking for. If your landing page is super slow to load, you will have lost them before the race even started.
Mobile layouts matter!
Google now indexes the mobile version of your website and if it's not good you lose points. Why? Because over 60% of people browsing are now on mobile devices and Google wants your website to be accessible for all!
Check out my free SEO Checklist
Because it would take me a really long time to blog about ALL of the points you need to cover I have put together a handy checklist for you, which you can grab a copy of HERE